Win the organic battle for your app

Paid ads leave you a 30% margin. Run an app on ads alone, and about 30% of revenue stays as profit. The rest goes to 20% VAT, Apple’s 15% fee, 1% for your payment tools, and an ad bill that grows with every user you buy.

Big companies top out at 50%. A paying user costs about $24 on Meta and $15 on TikTok. The ad account also burns about $2,000 learning who to target before the first good week.

So I go organic. The margin stays mine, and the main cost is time, so the goal becomes this: stay in the game long enough to see the results.

The website app makers skip.

App makers post on TikTok and Instagram, then wait for the algorithm. I build a website next to every app. Google and AI tools send readers to it every day, the pages work while I sleep, and each one ends on a button to get the app.

Mathly proves it. The developer put a free playable version of the math game on the web, with free worksheets and guides around it. It made $100 a month after week 1, and over $600 a month after 3 months.

What healthclass.app holds.

26 pages live today. HealthClass is Dr. Dana’s pelvic floor class, and its website holds 5 types of pages:

• Letters One expert article per question women type into Google, like how long do kegels take to work.
• Free tools A quiz, a timer or a chart with the result on screen, like the leak type quiz.
• Side by side HealthClass next to a rival app, with at least 2 honest points where the rival wins, like HealthClass vs Squeezy.
• Made for you One page per woman and her moment, like a leak when she laughs.
• The classes One page per program, like Bladder leaks.

Each page answers one search that Google suggests, so every visitor arrives with the exact question that page was written to answer.

2 new pages a day, on autopilot.

Every day, 2 pages go live. One letter, and one resource page: a free tool, a comparison, a class or a page for one type of user. An AI agent writes and publishes them, following a plan with written rules.

The rules are the review: education only, honest comparisons, sources on every page, and a check that has to pass before anything goes live. Then it ships on its own.

Link everything.

Every page links to 3 others. A tool links to a comparison, a class and a page for one type of user. Letters link to resources, resources link to letters, and every older page gets a fresh link to each new one.

Google follows those links from page to page, and so do your readers. Every path ends on the same button: Get the app. That is the funnel.

The math of patience.

2 pages a day, 60 a month. Each page is a door that stays open, and a door opened in month 1 still sends readers in month 12. Ads stop the day you stop paying.

These pages keep working, and I’ll share the numbers here as they come in.

Ads rent your reach. Pages own it.

Jeremy